Articles byMike

A practical walkthrough of the above-the-fold elements a local service homepage needs: a clear service description, service area, phone number, and one obvious next step.

A practical guide to building a three-part reminder sequence of confirmation, advance reminder, and easy reschedule option, with examples for salons, dental offices, and service businesses.

A practical guide to choosing, removing, and rewording contact form fields so service businesses receive inquiries they can act on, with examples for a roofer, a salon, and…

A practical guide to the Google Business Profile photos a local business should add, how to shoot and organize them, and what photos can and can’t do for…

A repeatable way to read, reply to, and learn from a critical Google review without arguing, with short sample replies for a salon, an HVAC company, and a…

Before you commit to a full rebuild, audit what your current site already does well. This checklist helps you decide what to keep, what to fix, and what…

A practical, step-by-step way to record where every call, form, and message comes from, with examples from a roofing company and a salon, plus honest limits of basic…

A practical walkthrough for choosing the right primary category, listing services accurately, and writing a clear business description that helps customers understand what you do.

A practical page-by-page plan for a five-page small business website: what the home, services, about, contact, and supporting pages should say and how each one leads toward an…

The internet makes your business visible to everyone, but you only need to be found by the right people nearby. Here is how to focus small business marketing…