Articles.

A practical audit for finding mismatched business names, addresses, and phone numbers online, and a sensible order for fixing them.

Salons, dental offices and home service companies don’t have to choose between online scheduling and phone calls. Here’s how to weigh the trade-offs, and how to offer both…

A plain-language guide to what slow, awkward mobile pages feel like to a customer on a phone, and a prioritized checklist for fixing the things that matter first.

Customers often check your listing before they contact you. Here is how to keep your details accurate, prepare clear answers, and handle questions and messages on your Google…

A practical weekly and monthly routine for Google Business Profile posts and listing updates, covering hours, services, offers, events, photos, and Q&A without overcomplicating the work.

Service area pages can help customers confirm you work in their town, but only if each page says something real. Here is how plumbers, landscapers, and cleaners can…

The timing, channel, and wording of a review request matter as much as the ask itself. Here is a simple manual routine for service businesses, plus how automation…

One page per core service usually serves customers and search engines better than a single catch-all page. Here is what each service page should contain, with examples for…

You don’t need to become an analyst to judge your website. Five monthly numbers (visits, traffic sources, top pages, form submissions, and calls) tell you most of what…

A plain-language monthly routine for keeping your business website working: what to check yourself in about an hour, and which technical tasks are worth handing off.