Ideas you can put to work
Category: Website Design & Local SEO
Straightforward advice for local business owners on Google reviews, online visibility, websites, and better customer follow-up. Useful ideas, minus the buzzwords.
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DI / INSIGHTS
How to Write a Homepage That Tells Local Customers What You Do in Five Seconds
Read more: How to Write a Homepage That Tells Local Customers What You Do in Five SecondsA practical walkthrough of the above-the-fold elements a local service homepage needs: a clear service description, service area, phone number, and one obvious next step.
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DI / INSIGHTS
How to Set Up a Google Business Profile Photo Strategy That Helps Customers Choose You
Read more: How to Set Up a Google Business Profile Photo Strategy That Helps Customers Choose YouA practical guide to the Google Business Profile photos a local business should add, how to shoot and organize them, and what photos can and can’t do for…
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DI / INSIGHTS
Small Business Website Redesign Checklist: What to Keep, Fix, or Replace
Read more: Small Business Website Redesign Checklist: What to Keep, Fix, or ReplaceBefore you commit to a full rebuild, audit what your current site already does well. This checklist helps you decide what to keep, what to fix, and what…
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DI / INSIGHTS
How to Optimize Your Google Business Profile Categories, Services, and Description
Read more: How to Optimize Your Google Business Profile Categories, Services, and DescriptionA practical walkthrough for choosing the right primary category, listing services accurately, and writing a clear business description that helps customers understand what you do.
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DI / INSIGHTS
What Should a Five-Page Small Business Website Include? A Page-by-Page Planning Guide
Read more: What Should a Five-Page Small Business Website Include? A Page-by-Page Planning GuideA practical page-by-page plan for a five-page small business website: what the home, services, about, contact, and supporting pages should say and how each one leads toward an…
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DI / INSIGHTS
How to Succeed at Small Business Local Marketing in a Global World
Read more: How to Succeed at Small Business Local Marketing in a Global WorldThe internet makes your business visible to everyone, but you only need to be found by the right people nearby. Here is how to focus small business marketing…
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DI / INSIGHTS
Operating Without a Website? What Small Businesses Risk and How to Fix It
Read more: Operating Without a Website? What Small Businesses Risk and How to Fix ItRelying solely on social media or word-of-mouth leaves your company invisible to high-intent local buyers. Here is what operating without a site costs you and how to build…
